I didn’t grow up in a high-rise or behind a pitch deck. I grew up in the Dominican Republic, surrounded by entrepreneurs who built with their hands and led with their hearts.
My grandfather was a farmer. He grew what he could (plantains, roots, fruit) and sold it locally to provide for his family. My aunt ran a restaurant from her home, delivering meals one plate at a time. One uncle owned a neighborhood grocery store. Another repaired elevators in buildings across town, climbing into shafts with grit and self-taught skill.
No MBAs.
No investors.
Just raw hustle, deep purpose, and an unshakable belief in creating a better life.
Years later, I found myself inside some of the most influential companies in the world. At Intel, I worked on business models that went straight to the CFO for investor meetings.
At Amazon Lab126, I optimized the financial performance of first-gen products like the Fire Stick and Echo, collaborating with marketing, ops, and dev teams.
At Apple, I led global product launches for the Mac, Apple Watch, and AppleTV, strategizing with finance and marketing to hit quarterly revenue targets. I even built tools and trained new hires to succeed.
But through it all, something was missing.
I didn’t want to optimize spreadsheets. I wanted to change lives.
I craved being on the ground floor working side-by-side with everyday entrepreneurs who, just like my family, had the courage to build something real.
I made attempt after attempt to leave but corporate life kept pulling me back. Until one day, I cut the golden handcuffs and took the leap.
No clients. No polished offers. No perfect avatar. Just conviction.
And now, I teach what I’ve learned from the inside. Bringing Silicon Valley-level strategy to the people who actually need it:
The Main Street entrepreneurs. The underdogs. The freedom-seekers. The ones doing it for their families.
This movement isn’t about unicorns or billion-dollar exits.
It’s about building real prosperity: on your terms, with your values, and with strategy that actually works.
Welcome to the ground floor of something different.
I believe in building businesses the way my family built our lives: with sweat in our palms, love in our hearts, and legacy on our minds.
This isn’t about flashy exits or billion-dollar valuations. It’s about helping the underdog win. It’s about finally giving real entrepreneurs, the ones without a trust fund or a Rolodex of investors, the tools, frameworks, and support they need to rise.
Because I know what it feels like to grow up around real grit.
Stories of my grandfather, a farmer, was long gone before I could meet him, yet his stories were always present in our home. His legacy wasn’t wealth. It was willpower.
My aunt turn her kitchen into a restaurant, her ladle stirring more than just soup—it stirred survival.
My uncle scale elevator shafts without blueprints or praise, just to keep his kids in school.
That’s the heartbeat I carry.
And it’s the same one I now bring into every strategy session, every framework, every funnel blueprint.
Years later, I found myself working inside the biggest names in tech: Intel, Amazon, Apple. I’ve held spreadsheets that decided the fate of products, campaigns, and entire teams.
But nothing compares to sitting across from a small business owner who’s on their last dollar, trying to turn a side hustle into a stable legacy.
That’s my why.
Cruceta Abreu
I left the comfort of Fortune 50 life not because I couldn’t climb higher but because I needed to dig deeper.
Back to my roots.
Back to the people who deserve world-class strategy but rarely get access to it.
Because entrepreneurship, at its core, isn’t about freedom from work.
It’s about freedom to live
To provide.
To choose.
To matter.
I believe you don’t need to sell your soul for success.
You just need the right systems, the right strategy, and someone who’s been there in the penthouse and the pit to guide you.
This isn’t about a funnel.
It’s about a future.
One where your business doesn’t just make money... it makes meaning.
And if that resonates with you…
Welcome to the movement.
Let’s build something real. Together.
This isn’t for tourists. It’s for builders.
The ones who move with meaning. Who don’t just want more. They want what matters.
If any of this sounds like you, you're not alone. You're already part of this:
Sounds familiar?
Then welcome home. This movement was built for you. Now let's build with you.
This is more than a movement. It's a new identity.
We don't just build businesses. We build lives, families and futures that lasts.
To be a Prosperity Builder means:
You create with purpose.
You scale with strategy.
And you lead with the kind of heart the world doesn’t teach—but your community still remembers.
We are the children of farmers, the nieces of teachers, the neighbors of mechanics.
We’re the ones who watched the real builders do whatever it took—
Even when no one was watching.
Now, we carry that same grit…
Only we do it with better tools, clearer systems, and a shared commitment to lift others as we rise.
Prosperity Builders come in many forms:
And we believe the ultimate success is building a life so aligned, so abundant, it nourishes generations.
We are Prosperity Builders.
growth and groundedness.
ambition and rest,
Between mission and money,
We’re architecting harmony. We are not chasing hype.
If that speaks to your spirit…
Then you’ve found your people.
Let’s build something real together.
Inside Conversion Secrets, you’ll discover frameworks behind high-converting online systems. The same principles I use to empower entrepreneurs to turn traffic into revenue without guessing.
Smart Easy Media, LLC - All Rights Reserved - Privacy Policy - Terms and Conditions